Contents

      BOOK FIVE

      GOOD NEWS AND HARD WORK


      CHAPTER III

      PRESIDENT WILSON AND MOSES

      WE ARE deeply interested in the United States just now, in
      seeing what will be the fate of President Wilson's government
      in getting men to be good. The fate of a government in 1918
      may be said to stand on the government's psychology or knowl-
      edge of human nature or of what might be called human engin-
      eering, it's mastery of the principles of lifting over in great
      masses heavy spiritual bodies, like people, swinging great
      masses of people's minds over as on some huge national derrick
      up on The White House, from one lookout on life to another.

      There are certain aspects of human nature when power is
      being applied to it in this way, and when it is being got to be
      good, that may not be beside the point.

      If one could drop in on a government and have a little
      neighbourly chat with it, as one was going by, I think I would
      rather talk with it (especially our government, just now),
      about Human Nature than about anything.

      I would have to do it, of course, in what might seem to a
      government to be a plain and homely way.

      I would ask the government what it thought of two or three
      observations I have come to lately about the way that human,
      nature works, when people are getting it to be good. What
      a government thinks about them might possibly prove before
      many months to be quite important to It.

      The first observation is this:

      The reason that the average bachelor is a bachelor is that he
      spends the first forty-five years of his life in picking out women
      he will not marry.

      Possibly it is because many people are following the same [450]
      principle in trying to be good and in getting other people to be
      good that they make such poor work of it.

      Possibly the main reason why there are so many wicked
      people or seem to be, in proportion, among the Hebrews in the
      Old Testament, is that Moses was a lawyer and that he tried
      to start off a great people with the Ten Commandments, that
      is, a list of nine things they must never do any more, and of
      one that they must.

      Some of us who have tried being good, have noticed that when
      we have hit it off, being good (at least with us) consists in being
      focused, in getting concentrated, in getting one's attention to
      what one really wants to do.

      Moses' idea when he started his government, the idea of
      getting people concentrated on not getting concentrated on
      nine things, was not conducive to goodness. The fundamental
      principle Moses tried to make the people good with was a con-
      tradiction in terms. It is a principle that would make wicked
      people out of almost anybody. It is not a practicable principle
      for a government to rely on in getting people to be good. It
      did not work with the people in the Old Testament and it has
      never worked with people since.

      It does not call people out, in getting them to take up good-
      ness, to point out to them nine places not to take hold of and
      one where they will be allowed to take hold, if they know how.

      . . . . . . .

      All that one has to do to see how true this is, is to observe the
      groups or classes of people who are especially not what they
      should be. The people who never get on morally (as different
      as they may be in most things and in the fields of their activity)
      all have one illusion in common. There is one thing they
      always keep saying when any new hopeful person tries once
      more to get them to be good.

      They say (almost as if they had a phonograph) that they
      try to be good and cannot do it.

      And this is not true. [451]

      When a man says he tries to be good and cannot do it, if he
      sits down and thinks it over he finds, generally, he is not trying
      to be good at all. He is trying to be not bad.

      A man cannot get himself reformed, by a negative process,
      by being not bad, and it is still harder for him and for every-
      body, when other people try to do it—those who are near
      him, and it is still, still harder for a President down in Wash-
      ington to do it.

      An intelligent, live man or business corporation cannot be
      got to keep up an interest very long in being not bad. Being
      not bad is a glittering generality. It is like being not extrava-
      gant or economical.

      Most people who have ever tried to attain in a respectable
      degree to a pale little neuter virtue like economy, and who have
      reflected upon their experiences, have come to conclusions that
      may not be very far from the point in a fine art like getting one's
      self to be good or getting other people to be good.

      To concentrate on being economical by going grimly down the
      street, looking at the shop windows, looking hard at miles of
      things one will not buy, Cannot be said to be a practicable
      method of attaining economy.

      The real artist, in getting himself to be good, proceeds to
      upon the opposite principle. Even if the good thing he tries
      for is merely a negative good thing like economy, he instinctively
      seeks out some positive way of getting it.

      A man who is cultivating the art of getting himself to be
      economical, or of getting his wife to be economical, does not
      make a start by sitting down with a pencil and making out a list,
      by concentrating his. mind on rows of things that he and his
      family must get along without. He knows a better way. He
      goes downtown with his entire family, takes them into a big
      shop and sits down with them and listens to a Steinway Grand
      he cannot get. As he listens to it long enough, he thinks he
      will get it.

      Then a subtle, spiritual change passes over him and over his [452]
      family while they listen. He would not have said before he
      started that sitting down and thinking of things he could get
      along without—making lists in his mind of things that he
      must not have—could ever be in this world a happy, even an
      almost thrilling experience. But as a matter of fact, as he sits
      by the piano and listens, he finds himself counting off economies
      like strings of pearls, and he greets each new self-sacrifice he can
      think of with a cheer. While the Steinway Grand fills the room
      with melody all around him, there he actually is sitting, and
      having the time of his life dreaming of the things he can get
      along without!

      When he goes home, he goes home thinking. And the family
      all go home thinking.

      Then economy sets in. The reason most people make a fail-
      ure of their economy is that they are not artistic with it, they
      do not enjoy it. They do not pick out anything to enjoy their
      economy with.

      With some people an automobile would work better than a
      Steinway Grand and there are as many ways, of course, of
      practising the Steinway Grand principle in not being bad as
      there are people, but they all consist apparently in selecting
      some big, positive thing that one wants to do, which logically
      includes and bundles all together where they are attended to in
      a lump, all the things that one ought not to do.

      Most sins (every one who has ever tried them knows this)
      most sins are not really worth bothering with, each in detail,
      even the not-doing them and the most practical, firm method of
      getting them out of the way (thousands of them at once, some-
      times, with one hand) is to have something so big to live for
      that all the things that would like to get in the way, and would
      like to look important, look, when one thinks of it, suddenly
      small.

      The distinctive, preeminent, official business for the next
      four years, of making small things in this country look small
      and of gently, quietly making small men feel small, has been [453]
      assigned by our people recently, to Mr. Woodrow Wilson.

      Now it naturally seems to some of us, the; best way for Mr.
      Wilson's government to do in getting the Trusts to give up
      lying and stealing, is going to be to place before them quietly a
      few really big, interesting, equally exciting things that Trusts
      can do, and then dare them, as in some great game or tourna-
      ment of skill—all the people looking on—dare them, challenge
      them like great men, to do them.

      There are three ideas President Wilson may have of the
      government's getting people to be good.

      First, not letting people be bad. (Moses.)

      Second, being good for them. (Karl Marx.)

      Third, letting them be good themselves. (Any Democrat.)

      The first of these ideas means government by Prison. The
      second, means government by Usurpation, that is, the moment
      a man amounts to enough to choose to do right or do wrong of
      his own free will, the moment he is a man, in other words, being
      so afraid of him and of his being a man, that we all, in a kind
      of panic, shove into his life and live it for him—this is Socialism,
      a scared machine that scared people have invented for not
      letting people choose to do right because they may choose to
      do wrong.

      The third, letting people be good themselves, letting them
      be self-controlling, self-respecting, self-expressing or voluntarily
      good people, is democracy, a machine for letting men be men
      by trying it.

      Moses was the inventor of a kind of national moral-brake
      system, a machine for stopping people nine times out of ten.
      The question that faces President Wilson just now, while the
      world looks on is, "Is a government or is it not a moral-brake
      system—a machine for stopping people nine times out of ten?"

      There is a considerable resemblance between Moses' position
      and the new President's in the United States. When Moses
      looked around on the things he saw the men around him
      doing, and took the ground that at least nine out of ten of the [453]
      things should be stopped, he was academically correct. And
      so, also, President Wilson, gazing at the business of this country
      to-day, at nine out of ten of the humdrum thoughtless things
      that trusts and corporations have been doing, will be academi-
      cally correct in telling them to stop, in having his little, new,
      helpless, unproved, adolescent government stand up before all
      the people and speak in loud, beautiful, clear accents and (with
      its left fist full of prisons, fines, lawyers, of forty-eight legisla-
      tures all talking at once) bring down its right fist as a kind of
      gavel on the world and say to these men, before all the nations,
      that nine of the things they are doing must be stopped and that
      one of the things, if they happen to able be to think out some
      way of keeping on doing it—nobody will hurt them.

      But the question before President Wilson, to-day, with all our
      world looking on, is not whether he would be right in entering
      upon a career of stopping people. The real and serious question
      is, does stopping people stop them? And if stopping people
      does not stop them, what will?

      Perhaps the way for a government to stop people from doing
      things they are doing, is to tell them the things it wants done.
      A government that does not express what it wants, that has
      not given a masterful, clear, inspired statement of what it
      wants—a government that has only tried to say what it does
      not want, is not a government.

      The next business of a government is a statement of what
      it wants.

      The problem of a government is essentially a problem of
      statement.

      How shall this statement be made?
 


      CHAPTER IV

      THE PRESIDENT SAYS YES AND NO

      IT WAS not merely because the seventh commandment was
      negative, but because it was abstract that David found it so
      hard to keep. If the seventh commandment (like Uriah's wife)
      could have had deep blue eyes or could have been beautiful
      to look upon, and, on a particular day in a particular place,
      could have been bathing in a garden, David would have found
      keeping it a very different matter. The tendency to make a
      statue of purity as a lovely female figure carries us a little
      further in moral evolution, than the moral statement that Moses
      had managed to get, and it was further toward the concrete,
      but it was not far enough for a real artist or man who does
      things.

      One of the things about the real artist that makes him an
      artist, is that he is always and always has been and always will
      be profoundly dissatisfied with a statue of a female figure as an
      emblem of purity. He challenges the world, he challenges God,
      he challenges himself, he challenges the men and women about
      him when he is being put off with a Statue as an emblem of
      purity. He demands, searches out, interprets, creates some-
      thing concrete and living to express his idea of purity.

      How can President Wilson, in getting the Trusts not to be
      corrupt, in trying to win them—how can President Wilson
      make the law alluring? How can he make the People have a
      Low Voice?

      A great deal if not nearly everything depends in tempting
      business men to be good, upon the tone in which they are
      addressed. Every government, like every man, soon comes to
      have its own characteristic tone in addressing the people. [456]
      And, as a matter of fact, it is almost always the tone in a
      government, like the voice in a man, which tells us the
      most definitely what it is like, and is the most intimate and
      effective expression of what it wants and is the most practical
      way of getting what it wants. Everybody has noticed that
      a man's voice works harder for him, works more to the point
      for him in getting what he wants than his words do. It is
      his voice that makes people know him, that makes them
      know he means what he says. It is his voice that tells them
      whether he is in the habit of meaning what he says, and it
      is his voice that tells them whether he is in habit of getting
      what he wants, and of knowing what to do with what he wants
      when he gets it.

      A government does not need to say very much if it has the
      right tone.

      The tone of a government is the government.

      If President Wilson is going to succeed in tempting business
      men to be good, he is going to do it, some of us think, by depend-
      ing on three principles.

      These three principles, like all live, active principles, may be
      stated as three principles or as three personal traits.

      First, by being affirmative. (Isaiah, in distinction from
      Moses.)

      Second, by being concrete. (Bathsheba.)

      Third, by being specific, by seeing the universal in the partic-
      ular. (Like any artist or man who does things.)

      The value of being affirmative and the value of being con-
      crete have already been touched upon. There remains the
      value of being specific.

      Possibly, in this present happy hour, when our country has
      grown suddenly sensible and has become practical enough to
      pick out at last, once more, a President with a real serious work-
      ing sense of humour, even a sense of humour about himself, it
      may not be considered disrespectful if I continue a little longer
      dropping in on the Government, and saying what I have to say [457]
      in a few plain and homely words.

      The trouble with most people in being economical with their
      money is, that when they spend it, they spend it on something
      in particular, and when they save it, they try to save it in a kind
      of general way. The same principle applies to doing right. It
      is because when people do right, they do it in a kind of general
      pleasant, abstract way, and when they do wrong they always
      do something in particular, that they are so Wicked.

      A man will do almost anything to save his life at a particular
      place and at a particular time, say at ten o'clock to-morrow
      morning, if he is drowning, but if he has a year to save it in,
      a year of controlling his appetites, of daily, detailed mastering
      of his spirit, of not taking a piece of mince pie, of stopping his
      work in time and of going to bed early, he will die.

      It is easier when one is going under water for the third time
      and sees a rope, to stretch just one inch more and grasp the
      rope, reach up to forty more years of one's life, all concentrated
      for one on the tip of a rope, than it is to spread out saving one's
      life over a whole year, 365 breakfasts, 365 luncheons, 365
      dinners, 33,365 moments of anger, of reckless worry, of remorse,
      of self-pity, 40,000 of despair and round up with a swing at the
      end of one's year at the tiptop of one's being, as if it had only
      taken five minutes. And yet it is only an act of the creative
      imagination of seeing the whole, of having a happy, daily,
      detailed spectacle of the end in view, that is, of the part in its
      setting of the whole—going without a piece of mince pie.
      If one could only make one's self see the piece of mince pie as it
      is, it would not be difficult. If one could see it on the plate there
      and see the not taking it as a little wedge-shaped rivet, a little
      triangular link of coupling in the chain that keeps one holding
      on forty years longer to this planet, a piece of mince pie left on a
      plate would become a Vision.

      This seems to be the principle that works best in getting
      other people to be good.

      Perhaps the President will succeed in getting Trusts to be [458]
      good, by taking hold of specific Trusts, one by one, and setting
      them—all mankind looking on—in the nation's vision, setting
      them even in their own vision—taking the Trusts that thought
      they had got what they wanted, making them stand up and look
      (in some great public lighted place) at what pathetic, tragical
      failures they are, letting them see that what their Trust had
      wanted all along, if it had only thought about it, was not success
      one went to jail for—success by getting the best out of the
      most people, but success by serving the most people the best.

      A great many of us in America have been exercising our minds
      for a long time now about the eagerness of the Trusts, and the
      trouble we were going to have in curbing the eagerness of the
      Trusts.

      Sometimes I have wondered if, after all, it was our minds we
      were exercising, for when one sits down seriously to think of it,
      it is the eagerness of the Trusts that is the most hopeful thing
      about them.

      What is the matter with our American Trusts, perhaps, is
      not and never has been, their eagerness, but their eagerness for
      things that they did not want, and for things that almost every-
      body is coming to see that they did not want.

      The moment that the eagerness of our American Trusts is an
      eagerness for things that they really want, the Trusts will be
      seen piling over each other's heels, asking the government to
      please investigate them. The more they can get the people
      to know about them and about their eagerness, the more the
      people will trust them and deal with them.

      All that we have been waiting for is a government that sees
      the part from the point of view of the whole, which will take
      up a few specific Trusts and be specific enough with them to
      make them think, think hard what they really want, and what
      their real eagerness is about, and the entire face of modern
      business will change. First the expression will change and then
      the face itself.

      The moment it is found that the government is a specific [459]
      government, all the trusts that know what they really want and
      know what they really are doing, will want to be investigated,
      because they will want everybody to know that they know.
      In case of the trusts that do not know what they want and that
      do not know what they are doing, the government will just step
      in, of course, and investigate them until they find out.

      A specific government will not need to be specific many times.

      It takes up a particular Trust in its hand, turns it over quietly,
      empties its contents out before the people and says to every-
      body, "This particular Trust you see here has tried to be a kind
      of Trust, which it found out afterward, it did not want to be.
      It is the kind of Trust whose officers hide their faces when they
      think of what it was that they thought that they thought that
      they wanted . . .

      "These men you see here, forty silent nations looking on,
      hundreds and thousands of self-respecting, self-supporting,
      public-serving, creative, successful business men, whom all the
      world envies looking on, do hereby beg to declare to all business
      men who know them and to the people, that they did not ever
      really want these things for themselves that their business says
      or seems to say they wanted.

      "They wish to ask the public to put themselves in their places
      and to refuse to believe that they deliberately sat down,
      seriously thought it all out, that they had planned to express to
      everybody what their natures really were in a blind, brutal, fool-
      ish business like this which we have just been showing you.
      They beg to have it believed that their business misrepresents
      them, that it misrepresents what they want, and they ask to
      be again admitted to the good-will, the hope and forgive-
      ness, the companionship of a great people.

      "They declare" (the government will go on) "that they are
      not the men they seem. They are merely men in a hurry.
      They want it understood that they have merely hurried so
      fast and hurried so long that they now wake up at last only to
      see, see with this terrific plainness what it really is that has been 
[460]
      happening to them all their lives, viz.: for forty, fifty, or sixty
      years they have merely forgot who they were and overlooked
      what they were like.

      "In hurrying, too, it is only fair to say they have had to use
      machines to hurry with and unconsciously, year by year, associ-
      ating almost exclusively with machines, their machines (pump
      handles, trip-hammers, hydraulic drills, steam shovels and
      cranes and cash registers) have grown into them.

      "This is the way it has happened. 'Let the nation be merciful
      to them,' the government will then say, and dismiss the
      subject."

      . . . . . . .

      What our President seems to be for in America, is to do up a
      nation in one specific, particular man who expresses everybody.

      This man deals with each other specific man, his aggressions
      and services, as a nation would if a nation could be one specific
      man.

      The President of the United States is the Comptroller of the
      people's vision, by seeing a part and dealing with a part as a
      part of a whole, he governs the people.

      He is the Chancellor of the People's Attention.

      The business of being a President is the business of focusing
      the vision, of flooding the whole desire or will of a people around
      a man and letting him have the light of it, to see what he is
      doing by, and to be seen by, while he is doing it.

      The corporations have expressed or focused the employers
      of labour. The Labour Unions have focused or expressed the
      will of the labourers, and the government focuses and expresses
      the will of the consumers, of the people as a whole, rich and poor,
      so that Labour and Capital, both listen to It, understand It
      and act on It.

      The way to deal with a specific sin is to flood it around with
      the general vision. Then it does not need to be dealt with.
      Then strangely, softly, and almost before we know—out there [461]
      in the Light, it automatically deals with itself.

      When the Government takes hold quietly of the National
      Cash Register Company, turns it up, empties its contents out,
      —all its methods and its motives—and all the things It thought
      It wanted, and then proceeds to put its president and twenty-
      nine of its officers into jail, my readers will perhaps point out to
      me that this action of the government as a method of tempting
      people to be good, while it may have the virtue of being concrete
      and the virtue of being specific, certainly does not have the other
      virtue that I have laid down, the virtue of being affirmative.
      "Certainly" they will say "there is not anything affirmative
      about putting twenty-nine big business men in jail." Many
      people would call it the most magnificently negative thing a
      President could have done. Moses himself would have done it.

      It does not seem to me that Moses would have done it, or
      that it was essentially negative. It could not unfairly be
      claimed that in spite of its negative look on the surface, it was
      the most massive, significant, crushing affirmation that a
      great people has made for years.

      By putting the twenty-nine officers of the National Cash
      Register Company in jail, the American people affirmed around
      the world the nation's championship of the men that had been
      defeated in the competition with the National Cash Register
      Company. They affirmed that these men who were not
      afraid of the National Cash Register Company because they
      were bigger, and who stood up to them and fought them, were
      the kind of men Americans wanted to be like, and that the
      officers of the National Cash Register Company were the kind
      of men Americans did not want to be like, would not do
      business with, would not tolerate, would not envy, would not
      live on the same continent with, unless they were kept in jail.

      The President of the United States, sitting in Washington,
      at the head of this vast affirmative and assertive continent,
      indicted the Cash Register Company, that is, by a slight pointed
      negative action, by pushing back a button he turned on the [462]
      great chandelier of a nation and flooded a nation with light.
      We, the American people, suddenly, all in a flash, looked into
      each other's faces and knew what we were like.

      We had hoped we believed in human nature, and in brave
      men and in men against machines but we could not prove it.

      Suddenly, we stood in a blaze of truth about ourselves.
      Suddenly, we could again look with our old stir of joy at our
      national Flag. If we liked, we could swing our hats.

      Perhaps I should speak for myself, but I had been trying to
      get this news for years. It is news I have wanted to live with
      and do business with. I have been trying to get my question
      answered. What are the American people really like?

      The President points at the National Cash Register Company
      and I find out. All the people find out.

      In the last analysis, the masterful, shrewd, practical, and
      constructive part of being a President of the United States—
      the thing in the business of being a President that keeps the
      position from being a position which only the second rate or
      No type of man would have time to take, is the fact that the
      President is the Head Advertising Manager of the United
      States, conducting a huge advertising campaign of what
      Americans really want.

      He takes up the National Cash Register Company, picks out
      its twenty-nine officers, makes it a bill board sky-high across
      the country. "Here are the kind of business men that the peo-
      ple of the United States do not want, and here are the kind of
      men that we do!"

      The thing that makes indicting a trust a positive and affirma-
      tive act is the advertising in it.

      Gladstone once wrote a postcard about a little book of
      Marie Bashkirtseff's.

      Twenty nations read the little book.

      Every now and then one watches a man or sees a truth that
      would make a nation. One wishes one had some way of being
      the sort of person or being in the kind of place where one could [463]
      make a nation out of it.

      One thinks it would be passing wonderful to be President of
      the United States. It would be like having a great bell up
      over the world that one could reach up to and ring! But it is
      better than that. One touches a button at one's desk if one
      is President of the United States, a nation looks up. He
      whispers to twenty thousand newspapers, "Take your eyes away
      a minute," he says, "from Jack Johnson and Miss Elkin's
      engagement, and look, oh, look, ye People, here is a man in this
      world like this! He has been in the world all this while without
      our suspecting it. Did you know there was or could be any-
      where a man like THIS? And here is a man like this! Which
      do you prefer? Which are you really like?"

      There is nothing really regal or imperial in a man, nothing
      that makes a man feel suddenly like a whole Roman Empire
      all by himself, in 1913, like saying "Look! Look!"

      Sometimes I think about it. Of course I could take a great
      reel of paper and sit down with my fountain pen, say Look for a
      mile, "Look! look! look! look!!!—President Wilson says it once
      and without exclamation points. Skyscrapers listen to him!
      Great cities rise and lift themselves and smite the world. And
      the faint, sleepy little villages stir in their dreams.

      Moses said, "Thou shalt not!" President Wilson says,
      "Look!"

      Perhaps if Moses had had twenty thousand newspapers like
      twenty thousand field-glasses that he could hand out every
      morning and lend to people to look through—he would not
      have had to say, "Thou shalt not."

      The precise measure of the governing power a man can get
      out of the position of being President of the United States
      to-day is the amount of advertising for the people, of the
      people, and by the people he can crowd every morning, every
      week, into the papers of the country.

      A President becomes a great President in proportion as he
      acts authoritatively, tactfully, economically, and persistently [464]
      as the Head Advertising Manager of the ideals of the people.
      He is the great central, official editor of what the people are
      trying to find out—of a nation's news about itself.

      By his being the President of what people think, by his dictat-
      ing the subjects the people shall take up, by his sorting out
      the men whom the people shall notice, this great ceaseless Meet-
      ing of ninety million men we call the United States—comes
      to order.









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